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However, since company truly bundle of different product offerings, related to technology, it is in this projects best interest narrows specific launching offering. In spirit focus, paper will specifically pertain Apple pay, mobile payments platform built into latest phones (phone 6 and phone Oligopolies are market structures characterized by competition among small number large firms that have power, but must still take their rivals’ actions account hen developing competitive strategies.

This environment which competes with service. Project explore industry characteristics create barriers entry, keeping serve Ice lucrative core group firms. Strengths Apple’s side pivotal many. Network externalities barrier entry exists value consumers depends using product. While many would love compete margin–high service offering, they cannot simply because size adopting customer base required for success. Weaknesses also present at As stated previously, offering requires critical mass users e considered financial success balance sheets.

Apple, however, business high-?end, relatively expensive technology. Since Smartened maturity, there 2 competitors similar values cheaper prices. All these factors contribute potentially losing valuable share similar-?sized hardware (hardware production, influence manufacturing requirement type service). Additionally, opportunity costs higher than other Historically, has been stock invest Wall Street. The company’s returns legendary.

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