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BLK is the first of all time fulvic- enhanced all natural mineral H2O. This is a recent point that has late entered the market. This merchandise derives from a proprietary blend of fulvic acid which is a xanthous brown substance. It is a derivative of works affair that is mined from an 80 million twelvemonth old beginning deep within the Earth. Naturally black in colour. the expression binds to the molecules of pure Canadian spring H2O giving BLK its signature black colour. with no unreal dyes. colourising. or additives. Fulvic acid is critical in the growing of works life. assisting the transit and soaking up of foods. Fulvic acid’s little molecular construction allows for the fast soaking up of over 77 different hint minerals and elements. powerful electrolytes. and antioxidants that are overall good for the organic structure. BLK is distributed by BLK Enterprises LLC in New York. NY. It is a private company categorized under Water Distilled Manufacturers. It was established in 2011 and incorporated in New York.

Merchandise Decision

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As a group we wanted to take a merchandise that was different and nutrious and yet at the same clip was astetically appealing to the oculus of the consumer. We found BLK H2O to be a merchandise that met these demands. One of our group members knew of this merchandise and introduced it to our group and we all agreed that it would be a great merchandise to larn about every bit 3 out of 4 of us had ne’er heard of or come across this merchandise. After our group sampled this merchandise and learned more about it we were wholly funny as to why this merchandise was non more widely known or advertised to go more popular.

Research Aims

Our group will be utilizing the five following criteria’s to measure the merchandise as it will assist us to research the BLK Water in order to find if the merchandise is a success or failure in the competitory market. To hold a successful merchandise in the market. we question BLK’s properties based on the followers: A ) Customer Interpretation: appraising reactions ( perceptual experience ) B ) Product packaging/ Product visual aspect: bundle design. size. monetary value. colour. bottle volume C ) Ads: T. V. events. word of oral cavity. famous person indorsements. D ) Distribution: food market shops and forte shops

Tocopherol ) Market Cleavage: who are the chief clients that are seeking to be reached? Research Hypothesis

BLK Water is a successful company. This H2O is a new emerging phenomenon that is brushing its manner across shelves nationally. However. due to a major deficiency in selling. we believe that this merchandise is a failure on the overall concern theoretical account and will non catch on like the other major bottled H2O companies such as Vitamin Water. Smart Water. Evian. or Fiji. We believe that BLK can make much better if they promote their merchandise through different channels.

Methodology

A ) In order to carry through the old subdivision mentioned. we will necessitate to research the merchandise and turn up it. finding the topographic points that the merchandise is most sold at: * Location of the product- we found this merchandise to be available at all food market shops. but non available at convenience shops. java stores. or fitness centres. * Placement of the product- BLK H2O is displayed in food market shops along with all other popular Waterss and is missing any show that truly makes it stand out to the consumer. * Price- The monetary value of BLK H2O is somewhat higher than regular bottled H2O such as cervid park. being about one dollar more ;

But is in the mean monetary value scope of forte Waterss such as Figi and Vitamin Water. Therefore we agree that the monetary value is acceptable for the merchandise. B ) Take notes on our first reaction with the merchandise in the food market shop environment. We all the same similar flooring reaction when we foremost found BLK Water in the food market shop which we will be explicating in our presentation. C ) Do some research. so based on these. signifier hypotheses of the merchandise to discourse why the merchandise may or may non be making good in the bottled H2O market. D ) Develop studies and distribute to the populace utilizing the undermentioned information:

* Male/ female
* Occupation
* Age
* Income
* Would they see purchasing the merchandise?
* Would they seek the merchandise?
* Would they purchase the merchandise?

* This will let us to hold an overall thought of what the consumers think of the merchandise. therefore supplying us with a better apprehension of the customers’ point of view. Tocopherol ) Collect information and compile all study results- completed 11/13/2012 F ) Review informations and construe the merchandise

G ) Decision about the merchandise

Questionnaire Design

We distributed this to our whole Marketing Research 342 category. This is our screen from our questionnaire. We asked 14 different inquiries in hopes to understand the possible client footing. In our questionnaire. we questioned the merchandise. We chiefly focused on the water’s visual aspect. We used interval graduated tables on our study inquiring the inquiry on a 1-5 non-forced graduated table.

The participants could rate how they felt about the inquiry 1 being decidedly non and 5 being most decidedly and 3 being impersonal. For our demographics we asked inquiries sing gender which was a simple. male/female pick. income. age. and instruction in a scope format. which we asked at the terminal of our study as these are sensitive inquiries and participants are non ever willing to portion these replies with aliens. Our testing inquiry was our first inquiry of the study which would state
us the Here is a transcript of our existent study we used. BLK WATER

Consumer Water Preference Survey

BLK is the first of all time fulvic- enhanced all natural mineral H2O. This is a recent point that has late entered the market. This merchandise derives from a proprietary blend of fulvic acid which is a xanthous brown substance. It is a derivative of works affair that is mined from an 80 million twelvemonth old beginning deep within the Earth. Naturally black in colour. the expression binds to the molecules of pure Canadian spring H2O giving BLK its signature black colour. with no unreal dyes. colourising. or additives.

Fulvic acid is critical in the growing of works life. assisting the transit and soaking up of foods. Fulvic acid’s little molecular construction allows for the fast soaking up of over 77 different hint minerals and elements. powerful electrolytes. and antioxidants that are overall good for the organic structure. BLK is distributed by BLK Enterprises LLC in New York. NY. It is a private company categorized under Water Distilled Manufacturers. It was established in 2011 and incorporated in New York.

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