Dove aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care because when u look and feel beautiful, it makes you feel happier. Dove’s Self-Esteem Fund promotes the development f body confidence among girls. It provides tools and resources to build their self-esteem, using the support of their families and communities. Dove is committed to helping women to realize their personal potential for beauty by engaging them with products that deliver real care.
In a world Of hype and stereotypes Dove provides a refreshingly real alternative for women who recognize that beauty comes in all shapes and sizes. And isn’t simply about how you look -?it’s about how you feel. The dove self-esteem fund was developed to be a force of positive change in the way women and young girls perceive and embrace beauty. Strengths: . Strong Portfolio: Dove has strong portfolio in market. They offer variety of product within their individual brand.
Dove adapts changes in real world to meet the current customer needs. 2. Successful restructure: Dove takes lot of innovative action to survive within competition. Dove re-builds the demand of their existing innovative product and their market image. 3. Global brand strategy: 4. Geographic and sector’s diversity: 5. Market leading position; 6. Brand development and marketing 7. Quicker product development: 8. More efficient operational structure Weakness 1 . Too many advertisement/spam: 2. No content regulation.