At the end of the movies, participants indicated their assessment and rated their mood and the popcorn container as also weighed. The results found that films were successful in creating the desired emotions. This showed that people eat hedonistic food when sad in an attempt o return to a happier state. Although there was a difference in the amount of popcorn consumed, there was only a 28% difference between both groups, meaning that there was a significant difference to make the theory completely accurate.
However, the results do have strong reliability as the research used ejective measurements and a controlled experimental method, allowing the casually to be established. Despite this though, as the films were tie familiar, participants may ha consumed popcorn due to anticipation/ expectation rather than their actual mood state, showing that results may not actually be a true representation of what Gar set out to do, showing it may lack internal validity. In addition to Gar though, Wanting et al. 2008) also found supporting evidence for the theory. They found that when offered either hot buttered popcorn or grapes as they watched either an upbeat comedy or sad film, the 38 participants consumed 36% more popcorn whilst watching the comedy than grapes and trustworthiness that people who as sad wish to jolt themselves out of their mood by eating a quick, indulgent, nice-tasting snack, while those in a happy moo wish to extend this mood in the log-term by eating food with more nutritional value.
With results similar to Gar, Hankie’s experiment can hope to show that there is a strong network of research to prove that this theory is correct. Also, because both pieces of research are contemporary, they can be applied to everyday life and are a true representation Of today’s population, rather than evidence conducted many ears ago which may only explain who individuals had certain DOD preferences a few years ago. However, one criticism is that the films may not have had the same effect on all participants.
Although Wanting did ask individuals to report their mood after the films, the effect may not have Ben the name for everybody. For example, mom participants may not have seen the happy film articulacy joyful. This is a problem as the research may not be measuring what it intends to measure if mood was not always successfully manipulated and HTH may reduce the internal validity. Nonetheless, these findings from both experiments do suggests there is evince that food influences eating and therefore, supports the theory. In addition to mood, cultural factors may also affect the eating behaviors of individuals.
With cultural groups having different eating practices, these are transmitted to group members, usually via social learning, ad include the consumption of different types of food. Certain cultural practices can lead to retractions, like the Jewish not eating bacon, and cultural attitudes to the health concerns which come with food can also vary eating behaviors. An example of research to support this is Lawrence et al. (2007). They used nationwide discussion roofs to investigate the factors which affect food choices f ethnic minority females.
Bangladesh and Pakistani females learned cooking skills from their close female family members and took pride in traditional cooking practices, but admitted they ate western junk food when they were restricted on time. They also noted that Zimmermann women were not influenced by the western pressure to be slim, and this reflected in their eating practices. All women valued healthy engaging, but did not necessarily practice it, thus suggesting from the results that engaging behaviors are influenced by not only culture, but by mime availability and health also.
However, as all the countries used were from eastern countries, not showing a variation of cultural groups and thus, showing that results may not be generalized to the whole population as they are all eastern countries. Furthermore, results may also not e generalized due to the fact that all participants were female showing that the results only reflect women’ attitudes towards food, and therefore cannot be generalist to the male population. In addition to Larceny’s work, Stonemason (196) found hat Copper Intuits were repulsed b the taste of sugar.