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Valid arguments; analysis of financial performance with relevant supportive detail C] Logically organized, key points, key arguments, and important criteria for evaluating busi ness strategies were easily identified Ll Critical issues and key problems that supported the Case Analysis were identified and clearly analyzed and supported. Appropriate analysis, evaluation, synthesis for the specific industry identified Cl There was complete data on which to base a thorough analysis Cl

Key change drivers underlying the issues were identified. L] Synthesis, analysis, and evaluations were clearly presented and supported in a literate and effective manner. Conclusions and recommendations are congruent with strategic analysis C] Specific recommendations and/or plans of action provided. ? Specific data or facts were referred to when necessary to support the analysis and conclusions. Cl Recommendations and conclusions were presented and supported in a literate and effective manner.

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Proper organization, professional presentation, and logical flow of analysis. [l Logically organized, key points, key arguments, and important criteria for evaluating the business logic easily identified. L] Key points were supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.

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