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Even a small, token action is better than none at all. You can say, “On your way out, please sign the petition on the table at the rear of the room. ” Even better, if time permits, is to circulate the petition for them to sign before they stand up to leave. Researchers have verified that if you persuade a person to take a positive Step, you increase that person’s commitment to your cause. 4 He or she now has made an investment of time and energy. If opponents try to persuade the person to believe the opposite of what you have espoused, he or she will be giggly resistant to change (unless, of course, there is some compelling counterargument).

Why? Because human beings feel a strong need to be consistent. 5 Going over to the other side would be inconsistent with an action such as signing your petition. 9. When is the statement of reasons pattern especially effective? Statement of reasons is a variation of the topical pattern in which a speaker gives reasons for an idea. It can be used for any persuasive speech, but it is especially useful when the audience leans toward your position but needs some justification or that leaning. (Gregory 306) 10.

When is the comparative advantages pattern most effective? Comparative advantages pattern is an organizational scheme that shows the superiority of one concept or approach over another. When listeners already agree with you that a problem exists, but arena ‘t sure which solution is best, you can use the comparative-advantages pattern to show that your recommended solution is superior to others

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